The Westin Tampa Bay’s director of sales and marketing Colleen Beck needed tools and knowledge that would enable her team to bring events back to Tampa Bay. Searching for answers in Cvent, she discovered Cvent Community, where she could listen to planners discuss their needs and stumbling blocks. Based on this insight, Colleen and her entire team became certified in Cvent Event Diagramming and now easily add diagrams with all of their RFPs, increasing planner engagement and the hotel’s revenue.
Products used:
CSN Advertising
Cvent Event Diagramming
CSN Productivity Tools
CHALLENGES
Advertising meeting space through diagrams
SOLUTIONS
Learning and embracing technology to communicate with planners
RESULTS
Using Cvent technology to quickly deliver high-quality proposals
