With fewer staff members to respond to RFPs and design events, Park Plaza Hotel Group on-boarded additional Cvent technology to fill the gaps. Despite compression and smaller staff, with tools like Response Automation and Planner Navigator, Park Plaza Hotel Group has reduced the time it takes to create proposals and interacted with more planners than ever before.
Products used:
CSN Advertising
CSN Business Intelligence
Cvent Event Diagramming
CHALLENGE
A smaller staff means less time for marketing outreach and tighter timelines for responding to RFPs
SOLUTION
Time-saving solutions allowing a larger reach and quicker responses entice planners to try Park Plaza hotels
RESULTS
Creating upscale experiences for event planners and guests that appear effortlessly perfect