Does a world capital need to attract new business? London is a popular destination, but they knew they could do more to secure MICE and transient business. London & Partners was created to bring in more economic opportunity to the city. One of their major places for investment is to bring additional MICE groups to the city and keep London in mind for meetings and events. Read the whole case study to learn more about how London & Partners harnessed the power of advertising and visibility into the MICE market to make better decisions and support their local hotels and venues.
CHALLENGE
A busy CVB needs methods for building relationships and managing a large number of enquiries
SOLUTION
Cvent technology allows them to expand reach and provide reliable support to all stakeholders
RESULTS
Attracting more clients and boosting London's economy through meetings and events
