The Bellagio Hotel & Casino is an iconic landmark on the Las Vegas Strip. Its luxury accommodations and world-famous fountain have earned a spot on the Cvent Top Meeting Hotels in 2023 and 2024. Las Vegas is a very competitive market, and the Bellagio knows it offers the best service, selection, and amenities for luxury travelers. In this fast-paced hospitality environment, the sales team is always looking to attract the right planners at the right time to create memorable events. They rely on Cvent data and targeted advertising to make those connections and build relationships that are likely to convert to booked business. Read the case study to learn how Bellagio uses Cvent technology to make strategic decisions about advertising and designing events that guests love.
CHALLENGE
Target advertising to the right planners at the right time
SOLUTION
Use data and strategic advertising to build relationships with planners who are sourcing for luxury experiences
RESULTS
Increased conversion and a better guest experience
Redefining luxury by using technology to create a personalized experience for event professionals
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A small resort used Cvent technology to efficiently find the right planners, develop relationships, and deliver the excellent service
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