Gartner has released the 2025 edition of its Magic Quadrant™ for Event Marketing and Management Platforms, and for the second year in a row, Cvent has been recognized as a Leader. We feel we received this distinction based on both our Ability to Execute and the Completeness of our Vision—two pillars that continue to define our success.
Event programs today are more complex and integrated than ever. That’s why we believe Gartner assessed vendors across these three distinct Use Cases: Hosted In-person Conferences with Exhibitors, Conferences / Roadshows, and Hosted in-person Field Marketing Events. Delivering all of that in one cohesive platform is no small feat—but it’s exactly what today’s ROI-obsessed, do-more-with-less environment requires. Cvent was purpose-built to meet that challenge, and so we’re extremely proud to have ranked #1 in all three Use Cases.
Empowering Marketers to Drive Revenue Through Events
Events are a high-investment channel, but they are also high-impact. To deliver that impact, organizations are consolidating and up-leveling their event technology to streamline execution, elevate their brand presence, and deliver the data they need to prove and improve event channel performance. Whether it’s a flagship conference, a targeted field marketing event, or a virtual event, marketers must engage audiences, personalize interactions, and show clear contribution to pipeline and revenue. That’s why the right event tech isn’t just about logistics—it’s about driving engagement, unlocking insights, scaling programs, and turning event experiences into measurable growth.
Why We Feel Cvent Continues to Lead the Way
Unified Event Lifecycle Management
Cvent brings all the tools you need into a single, integrated platform. No more switching between systems or managing disconnected workflows. Our end-to-end solution supports every stage of the event lifecycle—from venue sourcing and registration to check-in, onsite engagement, and post-event analytics—so you can deliver standout experiences at scale.
Scalable Support for Every Event Format
From intimate roundtables to global conferences, in-person or virtual, Cvent has the scalability and flexibility to support events of all shapes and sizes. We also offer powerful solutions for maximizing your presence at third-party events, with lead capture and appointment-setting tools designed to help you get the most from your event investments.
Proven Support When It Matters Most
Technology is only part of the equation. Our 1,500-strong support team brings unmatched experience and dedication to help you succeed. Whether you’re onboarding, troubleshooting, or scaling your program, we’re here to guide you every step of the way and ensure your events deliver real results.
A Legacy of Innovation and Trust
With over 25 years at the forefront of event technology and more than 7 million events supported, Cvent is a trusted partner to organizations of all sizes and industries. Our track record, vision for the future, and the resources to execute at scale are what continue to make Cvent the clear choice for event professionals worldwide.
Gartner Disclaimer:
Gartner, Magic Quadrant for Event Marketing and Management Platforms, Christy Uher Ferguson, Halle Stern, Amy Jenkins, Precious Ozokpo, 10, June 2025.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or designations. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
